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Boost Bookings for Travel Packages

Go Social

Social media platforms are used as marketing tools because it is quick and convenient which makes it very effective. It allows you to engage with your customers from across the world, travellers and to get your message out about your business. It is also cost-effective as it allows targeted approach. Travel businesses are moving towards image-driven social media platforms that support influencer marketing such as Instagram, Facebook and Townske.

Highlight Package Benefits And Unique Experiences

Businesses that have specific services and experiences add value to your travel packages that sets you apart from your competitor. It is important to highlight them as it allows your customers to compare and contrast the benefits. If your packages are able to provide unique experience to the customers, these customers will be yours.

Offer Mobile Booking

Mobile phone usage has been increasing and it is important to use this method to approach your customers to offer more convenience, immersive travel content and faster access. If you’re a travel business and you’re not mobile friendly, you’ll be missing out on this valuable pie. 40% of online travel sales are expected to come from mobile bookings using mobile apps and browsers through the different technology devices.

Localize

A travel business needs to take in consideration of local preferences and sensitivities for the different cultures and languages the world have as globalization takes over. Localization is necessary if travel businesses cater to customers in foreign markets or attracting inbound tourists. Marketing translation services, Websites and Mobile Apps will be a helping hand if a travel business wants to use a multilingual approach to connect with larger customer pools.

Digital Marketing

There are online advertising tools that allow you to get the message out about your travel packages such as Google AdWords, Bings Ads, Facebook Advertising or Instagram Advertising. Using these tools enable you to reach your target customers more precisely based on metrics such as hobbies, interests and demographics. It is critical to also optimize your ads using the right keywords, creatives, or ad copies.

Build Partnerships

Establishing strong relationships with your B2B partners can play an important role in boosting the booking rates for your offerings. Tap into new opportunities and improve the quality and delivery of your own services.

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